Market research reflected in strategic brand activities is how strong brands are built. This is true, provided that it goes beyond buzzwords, schematic recommendations and simplified conclusions. What’s important is to truly understand the context, in which the brand operates.
I am a researcher, a moderator of focus groups and individual interviews in the projects I execute, a strategist and workshop facilitator. Sounds like a lot? Yes, but I have been working in this industry for over 20 years and I continue to expand my horizons, because everything around changes so fast.
I have experience in working with large, strong brands as well as own brands.
Before I propose the way ahead with brand strategy, I conduct a preliminary diagnosis. If you would like to check how to make your brand strong and more recognizable, more coherent – let’s meet. This would be an intro to the analysis, after which you will receive a tailored offer.
